work

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Tug Of Truth

D&AD New Blood Awards

The brief (set by Monotype in collaboration with Pentagram): Reimagine the role of typography in the tension between freedom and law & order. Choose a cause or idea that grapples with this tension and create a campaign that puts typography at the core.

Strategy, Concept, Art Direction, Copy writing & Graphic design: Katarina Delin, Alma Sköld & Elina Mannström.

PROBLEM

We live in a media-driven society with a constant flow of information, where polarization is increasing globally.
Fake news and propaganda are influencing elections and political decisions, making us question what’s true and what’s not.

INSIGHT

Alternative truths and fake news are a threat to our democracy.
Truth is no longer absolute, it is shaped and distorted depending on which perspective wins the tug of war.

SOLUTION

A campaign for a dynamic typographic cube that shifts and distorts, visualising the ongoing tug of truth.

Through motion, interaction and distortion, the campaign is a tool for highlighting and creating awareness on how media structures are constantly shaping our understanding.

The cube symbolises how the truth can be distorted and changed depending on who’s controlling the information; a constant shifting information instrument where every turn reveals a new version of the truth.

Usually known as a symbol of logic and solutions, the cube is now a tool for manipulation, symbolising a fractured reality constantly re-arranged by those in control. It marks the beginning of a movement that puts democracy at the top of the agenda, in a world where truth is dead.

To enhance the campaign, we use provocative copy writing that makes the audience stop, question and reflect.

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Moonshine Poster

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Typography Poster

Designing a poster using only letters, taking inspiration from the history of the font Franklin Gothic.

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Don’t fear the gloom

Graphic Production assignment.
Printed at Åtta45 Tryckeri.

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Strong Female Lead Collection

A book collection celebrating strong female leads by women authors. Visual identity inspired by British political activist Emmeline Pankhursts’ suffragette movement ‘Votes for Women’ banners. Released by Bonnier Bookery in collaboration with the women’s rights organisation Kvinna till Kvinna.

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Motion Design

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Bugotel

Creating a concept in 2050, taking inspiration from the Sustainable Development Goals.

Art Direction & Graphic Design: Katarina Delin

Production Leader: Felicia Semitjov
Strategic Communication: Emily Ehn
Copy writing: Ragnar Westberg Martinez
Public Relations: Jens Bergström
Growth Marketing: Anders Christensen

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Hypothermia

A book concept for a photo exhibition at Fotografiska.

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Kat Knix

My music alias Kat Knix is an impatient, slightly manic perfection work ethic with a thirsty thrive for making music with a poignant and an important message. But she can’t stress enough the importance of not taking stuff too seriously. Cause life is serious enough.

Taking inspiration from artists like Peaches, Kate Bush, Honey Dijon, Beth Ditto, PJ Harvey and Charlotte Adigéry, she enjoys combining her vocals with electronic/alternative dance production along with a sprinkle of indie rock and nu disco.

In 2010 she settled in London where she spent 11 staggering years. Apart from being ignited by the ooze pouring out of the vibrant city, she was involved with musical collaborations like CRISP&CLASSY, and remixed for artists such as The Knife and Icona Pop.

Music