Fasching

Communication Design 3 Course, 2025

Strategy, Concept, Art Direction, Copy writing & Graphic design: Katarina Delin, Emma Nilsson & Emil Karlsson.

BACKGROUND

Fasching is an established and respected music venue in Stockholm with a strong cultural heritage, a loyal audience. They remain committed to invest in more niche, lesser-known acts and to promote Swedish jazz.

Despite a strong core, we see clear signs that we are not realizing our full potential.

THE BRIEF

Create a new visual identity for Fasching that strengthens the brand and its communication.

The new identity should reach a broader and younger audience, increase the share of returning visitors, enhance awareness of Fasching as a brand and build loyalty through membership and community.

Fasching wants its visitors to become the venue you follow, not just the artist you happen to like.

THE CONCEPT: GENERATING HEAT

Introducing a nisched and cocky, yet still dynamic and inviting Fasching.

We aspired to make a new and fresh visual identity that reflected the warmth and pulse of Fasching’s inspiring and creative community, while still maintaining their astonishing legacy and what they stand for.

The word ‘friction’ quickly became prominent in our visual expression. Friction arises when surfaces meet — it vibrates and moves, energy turns into heat. Blurry visual elements creating a sense of movement and rhythm. A colour palette usually connected to jazz, but put in a new costume. Blocks and letters overlapping, chafing against teacher other. And heat is generated.

With the new logo on two rows rather than one, we realised that the ‘ing’ in ‘Fasching’ had more potential than just a fine detail. It became a big part of our toolbox by creating verbs that accompanied the new Fasching.