Explore Course, 2024Art Direction & Graphic Design: Katarina Delin Production Leader: Felicia Semitjov
Strategic Communication: Emily Ehn
Copy writing: Ragnar Westberg Martinez
Public Relations: Jens Bergström
Growth Marketing: Anders Christensenwork
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Bugotel
Create a concept in 2050, taking inspiration from the Sustainable Development Goals. Visualise a future where sustainability and environmental awareness are at the center.
THE BRIEF The Swedish flora and fauna are under threat. Natural areas in the Nordics are becoming smaller, more homogeneous and disconnected. Forests are being cultivated, pastures are overgrowing and natural lands are being turned into farmlands, which are then treated with pesticides. This has significant consequences for the tiniest creatures — the insects. In fact, despite their size, insects bear great responsibility, pollinating up to 90% of plants to allow them to spread.INSIGHTThis has significant consequences for the tiniest creatures — the insects. In fact, despite their size, insects bear great responsibility, pollinating up to 90% of plants to allow them to spread.THE CONCEPTIntroducing Bugotel – the smallest hotel for our most important guests. Scandic has chosen to engage in the fight for insects’ survival by launching Bugotel, an insect hotel at Scandic hotels where insects can stay for free. By taking a stand for insects, Scandic demonstrates that they are doing their part, something that will not only attract more insects to Scandic, but also people.
